In the spirit of Denim Debate, here is my new pair of A.P.C. New Cure H jeans from Dutil. Denim of Vancouver (seriously though, if you’re in the area, you owe yourself a visit to their gas town store). The New Cure is one of A.P.C.’s (which stands for “Atelier de Production et de Creation”) raw denim pants. As you can tell from the photos, they have a minimalist design and really don’t have any overt branding other than on the buttons. It’s something I really like about them. 

These photos are taken after my first day of wear back in September felt really stiff. I’ve been wearing them pretty regularly since then and they could still use some softening! They did loosen up at the knee which was one of the tight spots I was originally worried about, so yay!

That being said, I really like the feel of the fabric. This Jean Touitou knows a thing or two about making quality textiles. These jeans have an option of flat-felled or double top-stiched inseam. My pair are the flat-felled  which is used to hide the raw edge of the seam (in this case the inseam) which also has the advantage of preventing fraying.

Since I’m in month 2 of my jeans, I should probably take some new photos of them for the sake of watching their development over time, so expect an update in the not to distant future.


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